Example, a number of other metrics and objectives may apply. In this article, therefore, a number of learnings from testing with conversion at WelkeKoffer This hopefully provides inspiration and valuable insights that you can use with your own affiliate website(s). Background on conversion optimization testing In addition to advising and supporting customers in the field of online marketing, we at Pure IM also have a number of projects (affiliate websites) that are used as a testing tool to try new things. Also WelkeKoffer , here people are helped in choosing a certain suitcase.
After all, as you have probably experienced yourself, there are quite a few options in relation to a certain situation or need. There are many different materials, sizes, accessories and so on. Anyway, you understand the purpose, but the underlying idea is of course that if a consumer has made the phone number list same his choice on WelkeKoffer, this is the last step (read cookie) before the purchase is made. Method of testing Just like with a conversion optimization process for a non-affiliate website, the process starts with analyzing the data. An important first tip here is to add a reference to the affiliate link wherever you offer the option to click out.
That way you get an idea of which links are performing well and which are not performing well. An example of a reference is for example: 'Home-Top5-Samsonite-Aeris'. That way you know exactly which link you meant. which 'click-outs' have led to a conversion and what the performance is. Incidentally, in addition to increasing the number of conversions, there are more important KPIs that you want to include in your analyzes and report before you start. For example, consider: CSR (Click to Sale): how many clicks out are needed for a conversion. Commission: what is the amount and what is the average commission. Cookie / Pageview: what is the percentage of visitors where a cookie is actually placed. eCPC: how much commission is earned per outgoing click.